People Hero

transition-hero-wht-grn-1

white2greenmobile

Transition "hero" white to green v1

micro-lettuce-2-rl

“I can't predict how the future of farming will look.  But I'm confident of one thing:  if the breakthroughs in generative AI and large-scale analytics are applied to the staggering complexity of optimizing a sustainable and productive global food system, then we have a chance to feed the world while healing the planet.”  

— Elliott Grant, CEO

carrying

See what Elliott has to say about our four key commitments to improving agriculture from the inside out.

“In agriculture, strength and resilience come from biodiversity. So it’s obvious why at Mineral, our people, our technology, and our impact should also reflect the principles of diversity.” 

— Elliott Grant, CEO


Our people are our superpower. They bring a wealth of knowledge and experience to ensure Mineral succeeds well into the future.

Check out what a few have to say about our mission and why it matters to them.

"Mineral started with the question: “What if you could read a plant the way you read a book?” It’s our response to the challenge of meeting the growing demand for food, and changing what and how we grow to do so. While that’s a passion of mine, what I love most about Mineral is the team. At Mineral, the people really respect each other. We come from a variety of skill sets, perspectives and experiences. We embrace and value different opinions. And we’ve created an environment where people have the freedom to challenge each other’s ideas, without the fear of being judged. __We are fundamentally guided by a culture of experimentation and pushing our thinking on what’s possible, and it allows our team to constantly discover new approaches. That’s how we’re going to reimagine the future of agriculture.__ Working on a really important challenge is great, but working on it with our team makes every single day fulfilling."


“I am excited to be at Mineral because of its potential for scale and, more importantly, for impact. At Mineral, we’re exploring diverse solutions across agriculture to help solve one of the most important challenges facing us today: ensuring we can grow enough food to meet demand, in the present and the future. __We have the opportunity to be experimental to test what works, as well as the space to home in and build out the solutions that we believe are the most valuable__ to our partners and to the agriculture industry.”

“I’ve always loved the outdoors. I love learning about the environment and the science behind the issues it's facing. To me, agriculture is one of the most intimate marriages between the environment and humans: it’s the act of trying to support ourselves on this planet. Mineral’s mission really aligned with my personal mission, and why I chose to devote my career to ag data science. What makes Mineral unique is that we're not locked into one specific area of agriculture. Instead, we’re approaching the challenge through a holistic lens, working across the entire food production system. __The combination of looking at the big picture, while simultaneously uncovering huge potential for impact in tiny details, gives us a perspective that’s extremely unique to the industry.__ Finally, this is a super smart group of people who challenge me–and each other–as we reimagine agriculture together.”

“Mineral is building tools to support the future of agriculture, which is an incredible privilege to take part in, and a great responsibility to bear. We need to find a way to make food production more sustainable and productive, and it’s going to take everyone across the food production system to make this happen. Personally, my goal is for Mineral to enable companies and people across the system–from farmers to input companies to the supply chain to banks, insurers to governments to the CPGs–to come together and embrace technology to scale sustainable farming practices. Our engineering team’s razor-sharp abilities to turn around tech and test our hypotheses, plus our capacity to actually scale change, makes us truly unique. __But it doesn’t stop there: our curiosity and belief means that our tech is always getting better and driving more breakthroughs.__”

“__Solving agriculture, one of the most critical challenges facing the world today, through Google’s lens of bringing simplicity to the greatest complexities is what made Mineral stand out to me__. If anyone can contribute meaningful changes to how we grow food, and how technology can be used in agriculture, it’s Mineral. Since joining, I believe now more than ever that we possess the resources, appetite, team and drive to realize such impact in food production.”

"I wanted to come to Mineral because __the mission is very audacious, and what we’re actually doing is equally audacious. We’re bringing this incredibly advanced technology to an industry that is at a critical crossroad__ of finding a way to produce more, in a manner that’s better for the environment. Before joining Mineral, I worked for a synthetic biology company and delivered on a multi-phased project aimed at transforming the fertilizer industry. Coming from a biology background, I wasn’t well-versed in cutting edge AI and ML, but through watching how it has the potential to transform other industries, I’ve seen the impact technology can have when solving complex challenges. Now that I’m at Mineral, I can look back on my previous experiences–as well as my extended family’s farming background–and I can say that in a way, __all roads lead to Mineral__. I feel so lucky to learn from everyone here.”

“Here at Mineral, we know our strengths and the impact we can have on the world. We have incredible computing infrastructure, resources, and people who have an appetite to solve tough challenges. __I want to spread the technology that Google is best-in-class at to the rest of the world, and especially to agriculture, where the opportunity isn’t about making something incrementally better but rather solving an extremely critical need.__”

“What I love about Mineral is that __our ambition to radically transform the agriculture industry is grounded in a humility to embrace the unknown__. We need to rethink the entire system, and we believe we can contribute to this change by bringing the latest advancements in technology and applying them specifically to agriculture."

"The work Mineral is doing is extremely rewarding. We’re trying to help solve climate change through accelerating the adoption of sustainable agriculture. The two go hand in hand, because climate change is affecting agriculture every day. __We’re giving the insights needed to bring new understandings and more sustainable practices to life.__ I'm learning every day. I’m learning about growing food and feeding people–not just in one small region, but all around the world. We've been working with farmers, companies and people across agriculture, from Africa to Latin America to Europe–and __we’re just getting started__.”

At Mineral, we have an incredible opportunity to reimagine a more sustainable food system and chart a course to bring that vision to life. The team is filled with curious, humble and incredibly sharp problem-solvers who work directly with farmers and agronomists in the field to create helpful products. Bringing a background in computer vision and working alongside our industry-leading partners, I’ve seen firsthand the pressing challenges facing farmers today and am convinced that AI can enhance human capabilities to transform agriculture.

For me, it’s about the team. The Mineral team is passionate, driven and has talent that doesn’t quit. Our mission is hard, it’s a moonshot. Or in other words, we’re chasing after breakthrough technologies to make an impact that is complex and near impossible, but that’s also what makes our work so rewarding and exciting. The environment at Mineral is one where there’s the trust and safety amongst the team to really challenge ideas, experiment and innovate (quickly), which I believe will help Mineral help steer the future of agriculture in a sustainable, productive and efficient way.

Our mission is ambitious, but our passion is infinite. Together, we can make magic happen.

We make good on our word — and our world

Meet the minds behind Mineral